Dunzo Essentia is a private-label venture of Dunzo, an Indian hyperlocal delivery and logistics startup.
This initiative is focused on providing essential grocery provisions products to consumers through Dunzo's platform
Logo
Identity of Dunzo Essentia propagates the idea of freshness with the shape inspired by a leaf. The name alludes to the fact that the brand has all the essential provisions
Another challenge that we had to factor in during packaging design is a way for people to check the quality of the product. Since Essentia is a new brand and trust from your TG is something that you earn in time, we have to add a clear patch on the packaging so that customers could see the product inside.
WYSIWYG - What you see is what you get
But instead of making it a simple slit through which you can peer in to the packet, we decide to innovate to make interesting. So we created a new render of Stewart (our mascot), with him holding out a bowl, and used that patch to be the transparent slit. This helped us not only solve the business problem of gaining customers’ trust, but it also allowed our mascot to make his way on to the shelves and in to the homes of our customers. Stewart became a familiar face around house and represented the brand.
The pack that made the impact
After launching a few products in the provision category, the brand ventured out to occupy a new section in the supermarket. Essentia also launched its brand of dry-fruits with various flavours and types.Slowly but surely, Dunzo Essentia has become a household name.
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